This summer was a really busy time for me, both for my family and my shop. Due to time constraints, I let myself get into a rut of doing the same thing over and over.
Here are some of the things I critiqued in my shop:
1. I was making the same style of book, just in different colors.
2. I used the same shots for photographing the books. Again, all the same, just different colors. As a result, I think it made my shop look rather mass-produced and less handmade.
3. I had the same background in all my shots. This was a hard call for me because I've heard having the same background gives you some unity and cohesion to your shop, but for me it seemed to contribute to the mass-production effect.
Sooo....I set to work retaking photos of some of my books, trying different angles and backgrounds. This required me to break free of my little light box as it didn't allow me to get in there with the camera for special angles.
As a result of not using the light box I battled with glare and shadows. This photo of Autumn Paisley is actually more true to color than the original one. Next to it, the original looks washed out and overexposed.
Overall I'm pleased with the new photos until the time for my next critique comes around! But that's what it's all about--learning, growing, and changing for the better.